From Pantry to Plate - Live Cooking Demo /// writer/director

For the millions of Americans living with type 2 diabetes, making healthy food choices is critical to their overall health.

So, INVOKANA® wanted to engage with consumers in a way that no other healthcare category has ever done before: with a live, interactive cooking show via Google Hangouts.

To make the event relatable for our viewers, we found a host that understands the challenges of living with type 2 diabetes. Chef Chris Smith, the Diabetic Chef® was diagnosed with diabetes at the age of 24, and is a certified executive chef with over 20 years of diabetic culinary experience.

To co-host the event, we invited Julie, one of our patient advocates to join Chef Chris in the studio. We also recruited two other patient advocates to participate alongside our viewers in a live question and answer session from home.

Because one of the biggest challenges people with type 2 diabetes have with healthy eating is taste, we asked Julie to bring Chef Chris one of her favorite recipes so he could teach her, and our audience watching from home, how to modify recipes with healthier ingredients without sacrificing flavor.