LINZESS - More to the Story

I think it’s only fair that we talk timelines before we talk about the work. We got home from shooting our first Linzess campaign, Get Real, on 3/2/2020, just a few days before the lockdown. After finishing that spot remotely, it launched on 4/1. And by mid-May, we were already kicking off our next TV campaign, and targeting a December shoot date. What a 2020!

After testing 6 spots, the charmingly delightful “More to the Story” won. What followed was a 5-day overnight shoot, shot remotely in Capetown, South Africa, with a first-time French director, who knew exactly how to deliver the indie-film, fairytale world that we conceptualized.

We’re super happy with how these came out and can’t believe that we were able to pull these off remotely. I really think these are going to be great for the category and help cut through the clutter of what’s currently on air.

Deb’s Story

Rob’s Story